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Not all Political ad views are created equal.
Not all Political ad views are created equal.
Not all Political ad views are created equal.
Learn today how you can drive incremental voter audience engagement, increase contextual relevance, and generate better outcomes across channels!
Learn today how you can drive incremental voter audience engagement, increase contextual relevance, and generate better outcomes across channels!
0%
increase in total interactions
0%
of their ad placements were on unsuitable content
0%
of placements ran on language outside of their language parameters
Political Media Realities
Why agencies choose Channel Factory
Tier One Google Partnership
Channel Factory is a Tier One Google Partner, operating in close alignment with YouTube’s ecosystem.
This provides political agencies with deeper platform insight, faster execution, and confidence that media strategies are designed to meet platform requirements without sacrificing scale or performance.
Comscore + TargetSmart Voter Segments
Through our exclusive Comscore partnership and access to TargetSmart data, agencies can activate predictive audiences on YouTube and report against outcomes using measurement frameworks designed for scrutiny. Predictive models help prioritize audiences most likely to respond.
This approach supports outreach to nuanced and diverse voter groups, using data-informed and context-aware audience strategies. Audience precision you can stand behind.
Suitability-First Controls for Complex Topics
Political content is nuanced, fast-moving, and can be adjacent to misinformation.
Channel Factory enables custom inclusion and exclusion strategies that help agencies navigate sensitive topics, avoid risky environments and maintain control at scale, without sacrificing reach.
Performance & Measurement
From awareness to fundraising to turnout, Channel Factory delivers full-funnel measurement designed for political objectives.
Reporting is clear, defensible and answers the questions leadership, committees and clients will ask.
Tier One Google Partnership
Channel Factory is a Tier One Google Partner, operating in close alignment with YouTube’s ecosystem.
This provides political agencies with deeper platform insight, faster execution, and confidence that media strategies are designed to meet platform requirements without sacrificing scale or performance.
Comscore + TargetSmart Voter Segments
Through our exclusive Comscore partnership and access to TargetSmart data, agencies can activate predictive audiences on YouTube and report against outcomes using measurement frameworks designed for scrutiny. Predictive models help prioritize audiences most likely to respond.
This approach supports outreach to nuanced and diverse voter groups, using data-informed and context-aware audience strategies. Audience precision you can stand behind.
Suitability-First Controls for Complex Topics
Political content is nuanced, fast-moving, and can be adjacent to misinformation.
Channel Factory enables custom inclusion and exclusion strategies that help agencies navigate sensitive topics, avoid risky environments and maintain control at scale, without sacrificing reach.
Performance & Measurement
From awareness to fundraising to turnout, Channel Factory delivers full-funnel measurement designed for political objectives.
Reporting is clear, defensible and answers the questions leadership, committees and clients will ask.
Tier One Google Partnership
Channel Factory is a Tier One Google Partner, operating in close alignment with YouTube’s ecosystem.
This provides political agencies with deeper platform insight, faster execution, and confidence that media strategies are designed to meet platform requirements without sacrificing scale or performance.
Comscore + TargetSmart Voter Segments
Through our exclusive Comscore partnership and access to TargetSmart data, agencies can activate predictive audiences on YouTube and report against outcomes using measurement frameworks designed for scrutiny. Predictive models help prioritize audiences most likely to respond.
This approach supports outreach to nuanced and diverse voter groups, using data-informed and context-aware audience strategies. Audience precision you can stand behind.
Suitability-First Controls for Complex Topics
Political content is nuanced, fast-moving, and can be adjacent to misinformation.
Channel Factory enables custom inclusion and exclusion strategies that help agencies navigate sensitive topics, avoid risky environments and maintain control at scale, without sacrificing reach.
Performance & Measurement
From awareness to fundraising to turnout, Channel Factory delivers full-funnel measurement designed for political objectives.
Reporting is clear, defensible and answers the questions leadership, committees and clients will ask.
Tier One Google Partnership
Channel Factory is a Tier One Google Partner, operating in close alignment with YouTube’s ecosystem.
This provides political agencies with deeper platform insight, faster execution, and confidence that media strategies are designed to meet platform requirements without sacrificing scale or performance.
Comscore + TargetSmart Voter Segments
Through our exclusive Comscore partnership and access to TargetSmart data, agencies can activate predictive audiences on YouTube and report against outcomes using measurement frameworks designed for scrutiny. Predictive models help prioritize audiences most likely to respond.
This approach supports outreach to nuanced and diverse voter groups, using data-informed and context-aware audience strategies. Audience precision you can stand behind.
Suitability-First Controls for Complex Topics
Political content is nuanced, fast-moving, and can be adjacent to misinformation.
Channel Factory enables custom inclusion and exclusion strategies that help agencies navigate sensitive topics, avoid risky environments and maintain control at scale, without sacrificing reach.
Performance & Measurement
From awareness to fundraising to turnout, Channel Factory delivers full-funnel measurement designed for political objectives.
Reporting is clear, defensible and answers the questions leadership, committees and clients will ask.
Tier One Google Partnership
Channel Factory is a Tier One Google Partner, operating in close alignment with YouTube’s ecosystem.
This provides political agencies with deeper platform insight, faster execution, and confidence that media strategies are designed to meet platform requirements without sacrificing scale or performance.
Comscore + TargetSmart Voter Segments
Through our exclusive Comscore partnership and access to TargetSmart data, agencies can activate predictive audiences on YouTube and report against outcomes using measurement frameworks designed for scrutiny. Predictive models help prioritize audiences most likely to respond.
This approach supports outreach to nuanced and diverse voter groups, using data-informed and context-aware audience strategies. Audience precision you can stand behind.
Suitability-First Controls for Complex Topics
Political content is nuanced, fast-moving, and can be adjacent to misinformation.
Channel Factory enables custom inclusion and exclusion strategies that help agencies navigate sensitive topics, avoid risky environments and maintain control at scale, without sacrificing reach.
Performance & Measurement
From awareness to fundraising to turnout, Channel Factory delivers full-funnel measurement designed for political objectives.
Reporting is clear, defensible and answers the questions leadership, committees and clients will ask.
USE CASES
How political campaigns use Channel Factory
How political campaigns use Channel Factory
Channel Factory helps political advertisers and agencies excel. Maximize YouTube, CTV, and Meta performance with suitability controls, misinformation avoidance, and measurement built for scrutiny.
Channel Factory helps political advertisers and agencies excel. Maximize YouTube, CTV, and Meta performance with suitability controls, misinformation avoidance, and measurement built for scrutiny.
Fundraising
Improve donation efficiency by reducing wasted spend and optimizing placements around performance-driven outcomes.
Persuasion & Awareness
Extend reach in environments that support message integrity, credibility, and impact while enabling differentiated delivery strategies aligned to audience priorities.
Get Out the Vote (GOTV)
Support turnout efforts during critical windows with scalable delivery and the ability to pivot quickly as conditions change.
Issue Advocacy
Run advocacy messaging in aligned environments backed by reporting that demonstrate effectiveness transparently.
Issue driven media operates under conditions most media never faces
Issue driven media operates under conditions most media never faces
Built for the realities of political media
Built for the realities of political media
Campaigns move fast, narratives shift hourly, and performance must be proven clearly; often to multiple stakeholders at once. Channel Factory is built for this environment, helping political agencies execute at speed without compromising suitability, transparency, or accountability across today’s fragmented video and digital environments.
Campaigns move fast, narratives shift hourly, and performance must be proven clearly; often to multiple stakeholders at once. Channel Factory is built for this environment, helping political agencies execute at speed without compromising suitability, transparency, or accountability across today’s fragmented video and digital environments.
Verified placements
Verified placements
Accountable spend
Accountable spend
Aligned adjacencies
Aligned adjacencies
Designed for political pace
Designed for political pace
Election cycles don’t wait. Channel Factory’s teams, tools and workflows are built to move quickly: adapting strategy, placements and optimization in real time as narratives shift and priorities change. When momentum builds or breaks, agencies need partners who can respond immediately, not after the moment has passed.
Election cycles don’t wait. Channel Factory’s teams, tools and workflows are built to move quickly: adapting strategy, placements and optimization in real time as narratives shift and priorities change. When momentum builds or breaks, agencies need partners who can respond immediately, not after the moment has passed.
Trusted across the political spectrum
Trusted across the political spectrum
Channel Factory works with the agencies and advertisers across the aisle as well as non-partisan and advocacy organizations.
Our role is not to shape messages but to ensure those messages are delivered effectively, responsibly, and in environments that meet platform standards and stakeholder expectations. Neutrality, control and clarity are foundational to how we operate.
Channel Factory works with the agencies and advertisers across the aisle as well as non-partisan and advocacy organizations.
Our role is not to shape messages but to ensure those messages are delivered effectively, responsibly, and in environments that meet platform standards and stakeholder expectations. Neutrality, control and clarity are foundational to how we operate.
TRUST & CLARITY
Political media demands precision, speed and accountability.
Channel Factory helps agencies deliver all three at scale on YouTube.
TRUST & CLARITY
Political media demands precision, speed and accountability.
Channel Factory helps agencies deliver all three at scale on YouTube.
Corporate Headquarters
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866-611-0694
political@channelfactory.com
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