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6x your YouTube ad spend return reveals our latest research.
6x your YouTube ad
6x your YouTube ad
spend return
spend return
reveals
reveals
our latest research.
our latest research.
Annalect Study on OMG & Channel Factory Sweden
Annalect Study on OMG & Channel Factory Sweden
Omnicom-Wide Three Year Study
Omnicom-Wide Three Year Study
Omnicom-Wide Three Year Study
Annalect, a global data specialty service company part of Omnicom, conducted a three year Media Mix Modelling (MMM) study, a Statistical model used to forecast media's’ contribution to sales and brand metrics, across Omnicom campaigns in Sweden.
Annalect, a global data specialty service company part of Omnicom, conducted a three year Media Mix Modelling (MMM) study, a Statistical model used to forecast media's’ contribution to sales and brand metrics, across Omnicom campaigns in Sweden.
Annalect, a global data specialty service company part of Omnicom, conducted a three year Media Mix Modelling (MMM) study, a Statistical model used to forecast media's’ contribution to sales and brand metrics, across Omnicom campaigns in Sweden.
3
Years
34
Advertisers
7
Industries
€173M
Ad Spend
90%
of sales variations accounted for
Finding The Answers
Finding The Answers
Annalect & OMG sought to find the answers to:
Annalect & OMG sought to find the answers to:
1
How much of my moving image budget should be allocated to video?
How much of my moving image budget should be allocated to video?
2
Is it worth paying a premium to access Channel Factory’s tech for brand suitability?
Is it worth paying a premium to access Channel Factory’s tech for brand suitability?
3
How does Channel Factory stack up to other media buys?
How does Channel Factory stack up to other media buys?
Key Takeaways
Online Video accounts for 64% share of sales
Online Video accounts for 64% share of sales
Channel Factory delivers almost 6x return on ad spend on YouTube
Channel Factory delivers almost 6x return on ad spend on YouTube
CF is the best performing video partner outperforming competition by up to 80%
CF is the best performing video partner outperforming competition by up to 80%
What is the Value of
What is the Value of
Channel Factory’s Tech?
Channel Factory’s Tech?
How Does Channel Factory Stack Up To Other Video Actors?
YouTube optimized by Channel Factory consistently delivers the best performance in the online video space, maximizing return on ad spend while maintaining brand suitability.
+82%
higher ROAS than General video
+82%
higher ROAS than General video
+82%
higher ROAS than General video
+46%
higher than Premium Publishers
+46%
higher than Premium Publishers
+46%
higher than Premium Publishers
+3%
higher than Broadcast VOD
+3%
higher than Broadcast VOD
+3%
higher than Broadcast VOD
Jesper Cederäng
Innovation Director
Partnering with Channel Factory for this study enabled us to go beyond traditional media metrics and gain a deeper understanding of the true value that brand-safe and brand-suitable content provides to our clients. The insights from this research allow us to look beyond contact costs, clearly demonstrating that the additional business value generated by their proprietary technology far outweighs its cost and delivers a significant impact on our customers' bottom line.
Jesper Cederäng
Innovation Director
Partnering with Channel Factory for this study enabled us to go beyond traditional media metrics and gain a deeper understanding of the true value that brand-safe and brand-suitable content provides to our clients. The insights from this research allow us to look beyond contact costs, clearly demonstrating that the additional business value generated by their proprietary technology far outweighs its cost and delivers a significant impact on our customers' bottom line.
Jesper Cederäng
Innovation Director
Partnering with Channel Factory for this study enabled us to go beyond traditional media metrics and gain a deeper understanding of the true value that brand-safe and brand-suitable content provides to our clients. The insights from this research allow us to look beyond contact costs, clearly demonstrating that the additional business value generated by their proprietary technology far outweighs its cost and delivers a significant impact on our customers' bottom line.
How Does Channel Factory
How Does Channel Factory
Stack Up To Other Media Buys?
Stack Up To Other Media Buys?
Channel Factory found to be Best in Class video actor
Channel Factory found to be Best in Class video actor
Channel Factory found to be Best in Class video actor
89%
Better than average
Using Channel Factory gives advertisers almost double the value as the average media buy.
89%
Better than average
Using Channel Factory gives advertisers almost double the value as the average media buy.
89%
Better than average
Using Channel Factory gives advertisers almost double the value as the average media buy.
The Channel Factory Opportunity for Advertisers
Social
Channel Factory tech stack puts you in the driver seat being able to access a huge social pie.
4.0x ROAS
Online Audio
Channel Factory is delivering untapped digital audio campaign for some of the largest brands.
6.6x ROAS
The Channel Factory Opportunity for Advertisers
Social
Channel Factory tech stack puts you in the driver seat being able to access a huge social pie.
4.0x ROAS
Online Audio
Channel Factory is delivering untapped digital audio campaign for some of the largest brands.
6.6x ROAS
The Channel Factory Opportunity for Advertisers
Social
Channel Factory tech stack puts you in the driver seat being able to access a huge social pie.
4.0x ROAS
Online Audio
Channel Factory is delivering untapped digital audio campaign for some of the largest brands.
6.6x ROAS
About Channel Factory
Who We Are
Who We Are
Who We Are
Since 2010, Tony Chen and the Channel Factory team have been helping brands and agencies to successfully advertise on Social Media. Our guiding principle is to constrain negativity and amplify positivity in Media. From initial focus on Brand Safety and Suitability, our service offering has expanded to provide both Managed Service and “Software As A Service” (SAAS) solutions for Agencies and Advertisers including Programmatic social campaigns with Guaranteed Outcomes; Contextually relevant, Brand Suitable campaigns; or Conscious-focused campaigns.
As a purpose-driven Minority Owned company we have special focus on accelerating inclusion and responsible practices in Media. Our DNA has inspired the development of our Conscious Advertising Program built upon the three pillars of DE&I, Sustainability and Civic Society. This program provides a suite of media-buying and content-creation solutions.
Since 2010, Tony Chen and the Channel Factory team have been helping brands and agencies to successfully advertise on Social Media. Our guiding principle is to constrain negativity and amplify positivity in Media. From initial focus on Brand Safety and Suitability, our service offering has expanded to provide both Managed Service and “Software As A Service” (SAAS) solutions for Agencies and Advertisers including Programmatic social campaigns with Guaranteed Outcomes; Contextually relevant, Brand Suitable campaigns; or Conscious-focused campaigns.
As a purpose-driven Minority Owned company we have special focus on accelerating inclusion and responsible practices in Media. Our DNA has inspired the development of our Conscious Advertising Program built upon the three pillars of DE&I, Sustainability and Civic Society. This program provides a suite of media-buying and content-creation solutions.
Since 2010, Tony Chen and the Channel Factory team have been helping brands and agencies to successfully advertise on Social Media. Our guiding principle is to constrain negativity and amplify positivity in Media. From initial focus on Brand Safety and Suitability, our service offering has expanded to provide both Managed Service and “Software As A Service” (SAAS) solutions for Agencies and Advertisers including Programmatic social campaigns with Guaranteed Outcomes; Contextually relevant, Brand Suitable campaigns; or Conscious-focused campaigns.
As a purpose-driven Minority Owned company we have special focus on accelerating inclusion and responsible practices in Media. Our DNA has inspired the development of our Conscious Advertising Program built upon the three pillars of DE&I, Sustainability and Civic Society. This program provides a suite of media-buying and content-creation solutions.
Contextual Targeting + Media Optimization
Our Capabilities
Brand Suitability
Contextual Targeting
Responsible Advertising
Media Optimization
Cross-Channel Social Campaigns
Brand Suitability
Avoid content that could be harmful to your brand. Our comprehensive solutions and expert guidance empower you to craft campaigns that resonate with your target audience, fostering strong and meaningful connections.
Contextual Targeting
We identify content suited to your brand and consumers. Our data-driven insights and proprietary technology enable brands to connect with their intended audiences in the ideal contextual environment, fostering engagement and driving results.
Responsible Advertising
With our Conscious Business Performance driven strategy – you get access to thousands of creators and content that would otherwise be blocked by generic suitability and contextual partners. Our Intentional Inclusion Lists span across the key pillars of DE&I, Sustainability, and Civic Society.
Media Optimization
Our specialized performance team is trained to identify channels and videos with consistent performance metrics including engagement and interaction, ensuring your brand only appears adjacent to content with active, involved viewers. Higher levels of engagement and interaction correlate with higher levels of campaign effectiveness.
Cross-Channel Social Campaigns
We deliver results through cross-social marketing strategies that connect brands and their values with the right audiences and content. Our proprietary solutions give our partners and clients a more elevated safety and suitability standard across multiple social platforms, including YouTube, Meta, TikTok, and CTV.
Contextual Targeting + Media Optimization
Our Capabilities
Brand Suitability
Contextual Targeting
Responsible Advertising
Media Optimization
Cross-Channel Social Campaigns
Brand Suitability
Avoid content that could be harmful to your brand. Our comprehensive solutions and expert guidance empower you to craft campaigns that resonate with your target audience, fostering strong and meaningful connections.
Contextual Targeting + Media Optimization
Our Capabilities
Brand Suitability
Contextual Targeting
Responsible Advertising
Media Optimization
Cross-Channel Social Campaigns
Brand Suitability
Avoid content that could be harmful to your brand. Our comprehensive solutions and expert guidance empower you to craft campaigns that resonate with your target audience, fostering strong and meaningful connections.
The biggest brands and agencies grow on YouTube and social platforms with Channel Factory
What they say about us
What they say about us
Ensuring our advertising, and our advertising technology partner, reflects Strawberry's ethos and values was essential. With conscious business and conscious media being pivotal at Channel Factory...
See more...
Simon Vång
Digital Strategist, Strawberry
Ensuring our advertising, and our advertising technology partner, reflects Strawberry's ethos and values was essential. With conscious business and conscious media being pivotal at Channel Factory...
See more...
Simon Vång
Digital Strategist, Strawberry
Ensuring our advertising, and our advertising technology partner, reflects Strawberry's ethos and values was essential. With conscious business and conscious media being pivotal at Channel Factory...
See more...
Simon Vång
Digital Strategist, Strawberry
Our success with the House of Glenfiddich campaign in India was greatly enhanced by our collaboration with DDB Mudramax and Channel Factory...
See more...
Kapila Sethi
Head of Marketing, William Grant & Sons
Our success with the House of Glenfiddich campaign in India was greatly enhanced by our collaboration with DDB Mudramax and Channel Factory...
See more...
Kapila Sethi
Head of Marketing, William Grant & Sons
Our success with the House of Glenfiddich campaign in India was greatly enhanced by our collaboration with DDB Mudramax and Channel Factory...
See more...
Kapila Sethi
Head of Marketing, William Grant & Sons
See how you can 6x your
See how you can 6x your
See how you can 6x your
ad spend return with Channel Factory.
ad spend return with Channel Factory.
ad spend return with Channel Factory.
Corporate Headquarters
17700 Castleton Street Suite 406 City of Industry, CA 91748, USA
866-611-0694
info@channelfactory.com
marketing@channelfactory.com
© 2025 Channel Factory
Corporate Headquarters
17700 Castleton Street Suite 406 City of Industry, CA 91748, USA
866-611-0694
info@channelfactory.com
marketing@channelfactory.com
© 2025 Channel Factory
Corporate Headquarters
17700 Castleton Street Suite 406 City of Industry, CA 91748, USA
866-611-0694
info@channelfactory.com
marketing@channelfactory.com
© 2025 Channel Factory