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2025 Holiday Trends Reveal What Truly Motivates Shoppers - Get the Insights!

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From Diwali to Black Friday

How YouTube Drives Shoppers to Buy

Global research reveals YouTube’s unmatched role in turning holiday traditions into transactions.

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How Shoppers Everywhere Hit Play and Buy

YouTube is the holiday marketplace for advertisers. It’s where shoppers watch, click, and convert faster than anywhere else.

Explore the Insights

How Shoppers Everywhere Hit Play and Buy

YouTube is the holiday marketplace for advertisers. It’s where shoppers watch, click, and convert faster than anywhere else.

Explore the Insights

85% of global consumers say they’re likely to buy from ads on YouTube, compared to just 25% on other platforms.

85% of global consumers say they’re likely to buy from ads on YouTube, compared to just 25% on other platforms.

85% of global consumers say they’re likely to buy from ads on YouTube, compared to just 25% on other platforms.

46% of shoppers bought a product they discovered on YouTube, spending an average of $258 per purchase.

46% of shoppers bought a product they discovered on YouTube, spending an average of $258 per purchase.

46% of shoppers bought a product they discovered on YouTube, spending an average of $258 per purchase.

Holiday shoppers move fast: 5% buy the same day, 17% within 2–6 days, and 11% within 1–2 weeks of discovering a product on YouTube.

Holiday shoppers move fast: 5% buy the same day, 17% within 2–6 days, and 11% within 1–2 weeks of discovering a product on YouTube.

Holiday shoppers move fast: 5% buy the same day, 17% within 2–6 days, and 11% within 1–2 weeks of discovering a product on YouTube.

Over a third (36%) of holiday shoppers are likely to purchase after seeing a product in a YouTube ad.

Over a third (36%) of holiday shoppers are likely to purchase after seeing a product in a YouTube ad.

Over a third (36%) of holiday shoppers are likely to purchase after seeing a product in a YouTube ad.

YouTube is one of the most trusted sources of product recommendations (33%), nearly equal to word-of-mouth (34%) and ahead of Instagram and Facebook (21%).

YouTube is one of the most trusted sources of product recommendations (33%), nearly equal to word-of-mouth (34%) and ahead of Instagram and Facebook (21%).

YouTube is one of the most trusted sources of product recommendations (33%), nearly equal to word-of-mouth (34%) and ahead of Instagram and Facebook (21%).

Fashion (20%), electronics (17%), and beauty (16%) top YouTube-inspired holiday purchases.

Fashion (20%), electronics (17%), and beauty (16%) top YouTube-inspired holiday purchases.

Fashion (20%), electronics (17%), and beauty (16%) top YouTube-inspired holiday purchases.

Holiday Shopping, Market by Market

Global influence, local nuance. See how YouTube turns traditions into transactions in each region. Select a region to view more information:

Click on the country for more insights

United States

France

Spain

Australia

Sweden

United Kingdom

Italy

Netherlands

India

Ready to make this holiday your best yet on YouTube?

Holiday Shopping, Market by Market

Global influence, local nuance. See how YouTube turns traditions into transactions in each region. Select a region to view more information:

Click on the country for more insights

United States

France

Spain

Australia

Sweden

United Kingdom

Italy

Netherlands

India

Ready to make this holiday your best yet on YouTube?

Holiday Shopping, Market by Market

Global influence, local nuance. See how YouTube turns traditions into transactions in each region. Select a region to view more information:

Click on the country for more insights

United States

France

Spain

Australia

Sweden

United Kingdom

Italy

Netherlands

India

Ready to make this holiday your best yet on YouTube?

Turn Holiday Insights into Holiday Wins with Channel Factory

We don’t just share the data, we activate it. Our proprietary tech blends AI, contextual alignment, and brand suitability to deliver YouTube campaigns that outperform.

Book a Demo

Explore the Insights

Turn Holiday Insights into Holiday Wins with Channel Factory

We don’t just share the data, we activate it. Our proprietary tech blends AI, contextual alignment, and brand suitability to deliver YouTube campaigns that outperform.

Book a Demo

Explore the Insights

Turn Holiday Insights into Holiday Wins with Channel Factory

We don’t just share the data, we activate it. Our proprietary tech blends AI, contextual alignment, and brand suitability to deliver YouTube campaigns that outperform.

Book a Demo

Explore the Insights

Targeting Precision

We ensure your ads appear in the right environment, right context, at the right time. From Diwali gift guides to Boxing Day deal hunts we connect with shoppers when intent is highest.

Performance at Scale

From awareness to purchase, Channel Factory makes YouTube campaigns work harder with stronger CTRs, higher VTRs, and measurable lift in conversions during the holiday season.

Brand Suitability Built-In

We put your brand in safe, suitable environments without limiting reach. Holiday ads appear in content that matches your brand’s values and your audience’s intent.

Global + Local Nuance

We activate across key markets with insights tailored to each culture’s shopping traditions while giving you one scalable, global framework.