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The Brand Suitability
The Brand Suitability
The Brand Suitability
Assessment Quiz
Assessment Quiz
Assessment Quiz
Whether your brand wants to play it safe, or can navigate in different contexts, how do you fine tune the content that is most aligned to your brand values?
Sexual Content
Tobacco / Vaping
Alcohol
Sensitive Social Issue
Plastic Surgery
News & Politics
Kids
Reality Show
Pranks
Yoga
Sustainability
Risk is different for every Brand.
Take Control of Your
Take Control of Your
Brand’s Reputation
Brand’s Reputation
Align your brand with appropriate content.
Align your brand with appropriate content.
Align your brand with appropriate content.
With precise analysis, you can ensure your brand aligns with content that reflects its values and protects its reputation.
With precise analysis, you can ensure your brand aligns with content that reflects its values and protects its reputation.
With precise analysis, you can ensure your brand aligns with content that reflects its values and protects its reputation.
Your brand
Your brand
Suitable Content
Suitable Content
Plan campaigns with greater confidence
Plan campaigns with greater confidence
Plan campaigns with greater confidence
Clear data on content suitability empowers you to make safer decisions and achieve better results.
Clear data on content suitability empowers you to make safer decisions and achieve better results.
Clear data on content suitability empowers you to make safer decisions and achieve better results.
Save time with efficient tools
Save time with efficient tools
Save time with efficient tools
Fast and intuitive processes boost productivity and unlock new opportunities for your team.
Fast and intuitive processes boost productivity and unlock new opportunities for your team.
Fast and intuitive processes boost productivity and unlock new opportunities for your team.
How does the Brand Suitability
How does the Brand Suitability
Assessment Quiz works
Assessment Quiz works
Step 1
Launch the survey.
The survey takes up to 15 min to complete. If now is not the best time, click below to receive the link in your inbox to take it on your pace.
Step 2
Choose between Suitable and Unsuitable
You will be shown a variety of online content videos that you'll need to deem Suitable or Unsuitable for your brand.
Step 3
The Results
At the end of the survey, you'll get an estimation of your brand suitability risk level for your ad placement. You can choose to book a meeting with our team to discuss your results in details and get the full report.
Our Brand Suitability Offering Verified
Our Brand Suitability Offering Verified
Our Brand Suitability Offering Verified
Verification procedures by PwC found that Channel Factory’s targeting reduces media wastage by 23% and generates up to 12% cost savings.
Verification procedures by PwC found that Channel Factory’s targeting reduces media wastage by 23% and generates up to 12% cost savings.
Verification procedures by PwC found that Channel Factory’s targeting reduces media wastage by 23% and generates up to 12% cost savings.
Our Trusted Partners & Certifications
About Channel Factory
Who We Are
Who We Are
Who We Are
Since 2010, Tony Chen and the Channel Factory team have been helping brands and agencies to successfully advertise on Social Media. Our guiding principle is to constrain negativity and amplify positivity in Media. From initial focus on Brand Safety and Suitability, our service offering has expanded to provide both Managed Service and “Software As A Service” (SAAS) solutions for Agencies and Advertisers including Programmatic social campaigns with Guaranteed Outcomes; Contextually relevant, Brand Suitable campaigns; or Conscious-focused campaigns.
As a purpose-driven Minority Owned company we have special focus on accelerating inclusion and responsible practices in Media. Our DNA has inspired the development of our Conscious Advertising Program built upon the three pillars of DE&I, Sustainability and Civic Society. This program provides a suite of media-buying and content-creation solutions.
Since 2010, Tony Chen and the Channel Factory team have been helping brands and agencies to successfully advertise on Social Media. Our guiding principle is to constrain negativity and amplify positivity in Media. From initial focus on Brand Safety and Suitability, our service offering has expanded to provide both Managed Service and “Software As A Service” (SAAS) solutions for Agencies and Advertisers including Programmatic social campaigns with Guaranteed Outcomes; Contextually relevant, Brand Suitable campaigns; or Conscious-focused campaigns.
As a purpose-driven Minority Owned company we have special focus on accelerating inclusion and responsible practices in Media. Our DNA has inspired the development of our Conscious Advertising Program built upon the three pillars of DE&I, Sustainability and Civic Society. This program provides a suite of media-buying and content-creation solutions.
Since 2010, Tony Chen and the Channel Factory team have been helping brands and agencies to successfully advertise on Social Media. Our guiding principle is to constrain negativity and amplify positivity in Media. From initial focus on Brand Safety and Suitability, our service offering has expanded to provide both Managed Service and “Software As A Service” (SAAS) solutions for Agencies and Advertisers including Programmatic social campaigns with Guaranteed Outcomes; Contextually relevant, Brand Suitable campaigns; or Conscious-focused campaigns.
As a purpose-driven Minority Owned company we have special focus on accelerating inclusion and responsible practices in Media. Our DNA has inspired the development of our Conscious Advertising Program built upon the three pillars of DE&I, Sustainability and Civic Society. This program provides a suite of media-buying and content-creation solutions.
Contextual Targeting + Media Optimization
Our Capabilities
Brand Suitability
Contextual Targeting
Responsible Advertising
Media Optimization
Cross-Channel Social Campaigns
Brand Suitability
Avoid content that could be harmful to your brand. Our comprehensive solutions and expert guidance empower you to craft campaigns that resonate with your target audience, fostering strong and meaningful connections.
Contextual Targeting
We identify content suited to your brand and consumers. Our data-driven insights and proprietary technology enable brands to connect with their intended audiences in the ideal contextual environment, fostering engagement and driving results.
Responsible Advertising
With our Conscious Business Performance driven strategy – you get access to thousands of creators and content that would otherwise be blocked by generic suitability and contextual partners. Our Intentional Inclusion Lists span across the key pillars of DE&I, Sustainability, and Civic Society.
Media Optimization
Our specialized performance team is trained to identify channels and videos with consistent performance metrics including engagement and interaction, ensuring your brand only appears adjacent to content with active, involved viewers. Higher levels of engagement and interaction correlate with higher levels of campaign effectiveness.
Cross-Channel Social Campaigns
We deliver results through cross-social marketing strategies that connect brands and their values with the right audiences and content. Our proprietary solutions give our partners and clients a more elevated safety and suitability standard across multiple social platforms, including YouTube, Meta, TikTok, and CTV.
Contextual Targeting + Media Optimization
Our Capabilities
Brand Suitability
Contextual Targeting
Responsible Advertising
Media Optimization
Cross-Channel Social Campaigns
Brand Suitability
Avoid content that could be harmful to your brand. Our comprehensive solutions and expert guidance empower you to craft campaigns that resonate with your target audience, fostering strong and meaningful connections.
Contextual Targeting + Media Optimization
Our Capabilities
Brand Suitability
Contextual Targeting
Responsible Advertising
Media Optimization
Cross-Channel Social Campaigns
Brand Suitability
Avoid content that could be harmful to your brand. Our comprehensive solutions and expert guidance empower you to craft campaigns that resonate with your target audience, fostering strong and meaningful connections.
What they say about us
What they say about us
Ensuring our advertising, and our advertising technology partner, reflects Strawberry's ethos and values was essential. With conscious business and conscious media being pivotal at Channel Factory...
See more...
Simon Vång
Digital Strategist, Strawberry
Ensuring our advertising, and our advertising technology partner, reflects Strawberry's ethos and values was essential. With conscious business and conscious media being pivotal at Channel Factory...
See more...
Simon Vång
Digital Strategist, Strawberry
Ensuring our advertising, and our advertising technology partner, reflects Strawberry's ethos and values was essential. With conscious business and conscious media being pivotal at Channel Factory...
See more...
Simon Vång
Digital Strategist, Strawberry
Our success with the House of Glenfiddich campaign in India was greatly enhanced by our collaboration with DDB Mudramax and Channel Factory...
See more...
Kapila Sethi
Head of Marketing, William Grant & Sons
Our success with the House of Glenfiddich campaign in India was greatly enhanced by our collaboration with DDB Mudramax and Channel Factory...
See more...
Kapila Sethi
Head of Marketing, William Grant & Sons
Our success with the House of Glenfiddich campaign in India was greatly enhanced by our collaboration with DDB Mudramax and Channel Factory...
See more...
Kapila Sethi
Head of Marketing, William Grant & Sons
See our previous cases
See our previous cases
Audience Guaranteed on CTV
Audience Guaranteed on CTV
Audience Guaranteed on CTV
Channel Factory enables Bulldog to replicate TV buying model on YouTube CTV with verified Nielsen data and delivers a 100% brand suitable, ‘Fit for CTV’ schedule.
Channel Factory enables Bulldog to replicate TV buying model on YouTube CTV with verified Nielsen data and delivers a 100% brand suitable, ‘Fit for CTV’ schedule.
Channel Factory enables Bulldog to replicate TV buying model on YouTube CTV with verified Nielsen data and delivers a 100% brand suitable, ‘Fit for CTV’ schedule.
Channel Factory’s Conscious
Channel Factory’s Conscious
Channel Factory’s Conscious
Campaigns Deliver Impressive Reach, Recall & Suitability for Strawberry beating key benchmarks by close to 15% on average.
Campaigns Deliver Impressive Reach, Recall & Suitability for Strawberry beating key benchmarks by close to 15% on average.
Campaigns Deliver Impressive Reach, Recall & Suitability for Strawberry beating key benchmarks by close to 15% on average.
Pharmaceuticals
Abdi İbrahim
Pharmaceuticals
Abdi İbrahim
Pharmaceuticals
Abdi İbrahim
Channel Factory maximised Abdi İbrahim’s Youplus campaign reach to a contextually aligned audience resulting in 98% Video Completion Rate (VCR) on YouTube.
Channel Factory maximised Abdi İbrahim’s Youplus campaign reach to a contextually aligned audience resulting in 98% Video Completion Rate (VCR) on YouTube.
Channel Factory maximised Abdi İbrahim’s Youplus campaign reach to a contextually aligned audience resulting in 98% Video Completion Rate (VCR) on YouTube.
Ready to Take Control of
Ready to Take Control of
Ready to Take Control of
Your Brand’s Suitability?
Your Brand’s Suitability?
Your Brand’s Suitability?
See for yourself how Channel Factory’s platform can meet your business’s unique challenges, needs, and product interests. Complete the form above to get your free demo.
See for yourself how Channel Factory’s platform can meet your business’s unique challenges, needs, and product interests. Complete the form above to get your free demo.
See for yourself how Channel Factory’s platform can meet your business’s unique challenges, needs, and product interests. Complete the form above to get your free demo.
Corporate Headquarters
17700 Castleton Street Suite 406 City of Industry, CA 91748, USA
866-611-0694
info@channelfactory.com
marketing@channelfactory.com
© 2025 Channel Factory
Corporate Headquarters
17700 Castleton Street Suite 406 City of Industry, CA 91748, USA
866-611-0694
info@channelfactory.com
marketing@channelfactory.com
© 2025 Channel Factory
Corporate Headquarters
17700 Castleton Street Suite 406 City of Industry, CA 91748, USA
866-611-0694
info@channelfactory.com
marketing@channelfactory.com
© 2025 Channel Factory